Having a social media presence is becoming increasingly important for businesses. However, depending on your industry and client type, you don’t need to be on every social media platform. So, which platforms are right for you? The most important factor...
Choosing which social media platform is best for your business is a crucial part of succeeding at social media marketing. But if you really want to boost engagement with your brand, you also need to know how to interact on...
In logo design, negative space is the empty space around or in between the design elements. This space is usually left blank, and works with the positive design elements to form imagery, shape an idea, or convey a message. While...
Have you ever signed up for anything online? Maybe you’ve joined Evernote, subscribed to Netflix, donated money to the Humane Society, or simply joined a mailing list for a favorite blog. Sign-ups like this are often the result of strategically designed calls-to-action. Think...