What makes a logo great? And what characteristics can you expect to find in the brightest and best designs? An effective logo is an invaluable part of your business, and there are actually just five basic elements of logo design that can help...
“A business card is a road map to opportunity. It could lead you to a great new job, a great business partnership, or simply help your business make money.” Patrick Allen Even with so much of business and commerce going digital, business...
Choosing which social media platform is best for your business is a crucial part of succeeding at social media marketing. But if you really want to boost engagement with your brand, you also need to know how to interact on...
Having a social media presence is becoming increasingly important for businesses. However, depending on your industry and client type, you don’t need to be on every social media platform. So, which platforms are right for you? The most important factor...
As your website’s most prominent page, it’s not surprising that homepages generally receive the highest amount of web traffic. However, they also often have a higher bounce rate than other site pages. Why? Because a typical visitor will only browse your homepage for a matter of seconds...
Your homepage is the first place your visitors see, and the first opportunity you have to make an impression on them—it’s the “virtual front door” of your website. In order to keep people on your site and encourage potential leads, you...
Are you building your own WordPress Website? Here’s a collection of my favorite WordPress plugins. I use them to help streamline my design process and create great looking sites that also perform well. The majority of these plugins are free...
Have you ever seen a cool font online, and wondered what it is? I do—all the time. For the past several years I've used WhatTheFont by MyFont, but the results can be hit-or-miss. Since you have to upload an image...
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