What makes a logo great? And what characteristics can you expect to find in the brightest and best designs? An effective logo is an invaluable part of your business, and there are actually just five basic elements of logo design that can help...
“Choosing colors for your brand shouldn’t be about your favorite color, but rather what you want your logo to say about your company.” –The Logo Factory  Sad, but true— choosing your favorite color for your brand isn’t always what’s best...
It's easy to forget about social profiles when creating your branding, but your social media presence (both personal and business pages) is often at the forefront of your public image. It's how many people find your business, and where...
In logo design, negative space is the empty space around or in between the design elements. This space is usually left blank, and works with the positive design elements to form imagery, shape an idea, or convey a message. While...
A strong brand is one of the most valuable assets you can add to your company. It’s often over-looked and under-estimated, but branding is one of the most effective tools for marketing, communication, and general increased business value. Your brand...
What are the meanings behind logo colors? And how do these colors affect your target audience? Colors really say a lot about your company and can affect how your clients think about your business. When used to their full potential, colors can influence emotions, encourage...
So, you want a unique logo to showcase your unique business... But before designing that spectacular logo, you’ll want to determine which logo type will works best for your business and will appeal to your target clientele. Here is a...
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