“A business card is a road map to opportunity. It could lead you to a great new job, a great business partnership, or simply help your business make money.” Patrick Allen
Even with so much of business and commerce going digital, business cards are still a crucial marketing and networking tool that every professional should be armed with. Why? Business cards simultaneously perform a lot of tasks — they help you stand out, they show you are prepared, and they can encourage follow-ups and referrals. They’re more engaging than exchanging information via smartphones and more professional than jotting numbers onto scraps of paper. Handing out business cards is a great way to make a professional, engaging, and personal first impression for your business.
Just as important as actually having a business card, though, is having a business card that looks great and catches attention. This doesn’t mean you need a crazy, eccentric style — after all, you are trying to facilitate the exchange of information and it should be practical and intuitive. You simply want a card that reminds your contacts of who you are and what you do, makes a positive and lasting impression, and stays out of their recycle bin. A creative, unique, and informative card design adds a little extra weight and authority to your business and is a sure way to make a secure impact on your lead.
“When I make a connection via my business card, I don’t want my brand associated with the word cheap. A retail store trying to make a great first impression wouldn’t create a storefront sign with a piece of cardboard and a Sharpie. I have that same mentality when it comes to my business cards.” —Jonathan Long, Founder and CEO, Market Domination Media
How do you ensure that your business card design is making a strong first impression? Check out some of these unique design elements you may want to consider incorporating into your business card design!
Most business cards are horizontal. Why not try vertical or diagonal orientation? It’s refreshing and memorable for your contacts to have something different to look at.
Be practical. Give your leads the information they need to remember you, and make sure you’ve given them a way to reach you. But this doesn’t mean you necessarily have to use the standard five lines of contact information. You could choose to only use your name, industry, and email, employ a QR code, or simply provide your web address.
You’ve only got about 6 square inches of space at your disposal. Make the most of it — spread your design and information across both sides of your card!
4. Thicknesses, Finishes, or Sizes
Choosing to use a thicker card, a high-gloss coating, or even a square card can make all the difference. A distinct weight, texture, or size will help your card stand out from the others and can even serve as an ice breaker or conversation topic.
Paper is the classic choice for business cards — and it works well for the job. It’s lightweight, compatible with any color, and relatively inexpensive to produce. But, if you want to really stand out with your business cards, you could consider having your cards manufactured in wood or metal!
6. Letter Pressing, Embossing or Spot Glossing
Add some character and distinction to your business cards by having your letters pressed or embossed, or using spot gloss to accentuate text or design elements.
Check out this slideshow of 50 Unique Business Card Designs for more design ideas.