So, you want a unique logo to showcase your unique business…
But before designing that spectacular logo, you’ll want to determine which logo type will works best for your business and will appeal to your target clientele. Here is a quick overview to understanding the six common logo types, and what makes each one unique.
1. The Wordmark
Think google, pinterest, or ebay. A wordmark type logo is a unique combination of typeface and color- no symbol or icon needed.
2. The Lettermark
Like HBO or CNN, a lettermark logo brings just the initials of your company forward with typeface and color combinations.
3. The Brand Mark
A brand mark logo is an icon alone. Apple and Target are some companies that use this brilliantly -just bold, defining symbols that say it all.
4. The Combination Mark
You can have it all with the combination mark type logo- an icon combined with words or initials. Some great examples of businesses that use this logo type are Starbucks and Dunkin’ Donuts.
Think Ford or Mastercard- an emblem logo is text contained inside an icon or symbol.
A mascot logo is character based—like KFC’s Colonel Sanders or WWF’s panda.